Spilling the tea on the future of marketing and technology
Customer data is a great opportunity for marketing professionals but it’s also a great responsibility. Join us and our guest Meg Ugenti as we explore the many ways we can
Continue readingS2E2: Customer Data: Our Opportunity & Responsibility
Welcome to Tech Aunties Season 2! In our first episode, we take a look back at our favorite moments of season 1 and give you a teaser of the topics
This week we spoke to Dr Jean Leah-Leah Njoroge Ph. D. about AI use cases and benefits from an experienced data scientist. This was one of the best episodes of
Continue readingS1E11: What are AI use cases that are being used now?
There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware of the possibilities. Great product
When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance
Continue readingS1E10: Marketers are the unsung heroes of technology evolution
For better or worse, we live in a time where algorithms rule the world. But what happens when algorithms do harm? This has been a concern for about a decade.
When marketers are left to create, they deliver results that seem magical. But, marketing is magic, and technical! The allure of a great marketing campaign hides all the technical skill
We’re back with a deeper dive into the computing needs of AI. In this episode we explore questions about the technical requirements to build and train an AI application. We
For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most
In Episode 2 we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress
Continue readingS1E4: It’s OK to move on: the road from Wussville
